Closing the Gap

between what Law Firms Sell & Clients Buy

Introduction

The O Shaped report contains unparalleled insight from those buying legal services into why they choose and return to their external counsel.

Structured around the 5 Os framework of the O Shaped Mindset, the report provides key insight into what works - and what doesn't work –when it comes to clients buying legal services. Containing case studies and practical insights, the report provides a blueprint for building sustainable client relationships.

To compliment the report and bring the insights to life, we have developed a new O Shaped programme for external counsel, helping you to close the gap between what you sell and what your clients buy.

Closing the Gap between What Law Firms Sell and Clients Buy – Webinar

In October, we launched our report — Closing the Gap between what Law Firms Sell and Clients Buy — with a focus on how both can work together to deliver better outcomes for business.

Now, we’re bringing the conversation to life with a live webinar hosted by our Founder and CEO Dan Kayne, joined by a panel of in-house legal leaders: Ailsa Longmuir, Katie Hill, and Sue Manik — all of whom contributed their insights to the report.

Join us to:
✅ Hear first-hand from the report contributors
✅ Explore what influences client buying behaviour
✅ Understand what is needed from both clients and firms to make the relationships work for everyone
✅ Discover practical ways to close the gap between external counsel and buyers

Click here to watch