Closing the Gap
between what Law Firms Sell & Clients Buy
Introduction
The O Shaped report contains unparalleled insight from those buying legal services into why they choose and return to their external counsel.
Structured around the 5 Os framework of the O Shaped Mindset, the report provides key insight into what works - and what doesn't work –when it comes to clients buying legal services. Containing case studies and practical insights, the report provides a blueprint for building sustainable client relationships.
To compliment the report and bring the insights to life, we have developed a new O Shaped programme for external counsel, helping you to close the gap between what you sell and what your clients buy.
Webinar - Closing the Gap between What Law Firms Sell and Clients Buy
Monday 1st December 2025 - 2:00–3:00pm GMT
In October, we launched our report — Closing the Gap between what Law Firms Sell and Clients Buy — with a focus on how both can work together to deliver better outcomes for business.
Now, we’re bringing the conversation to life with a live webinar hosted by our Founder and CEO Dan Kayne, joined by a panel of in-house legal leaders: Ailsa Longmuir, James Gibbons, Katie Hill, and Sue Manik — all of whom contributed their insights to the report.
Join us to:
✅ Hear first-hand from the report contributors
✅ Explore what influences client buying behaviour
✅ Understand what is needed from both clients and firms to make the relationships work for everyone
✅ Discover practical ways to close the gap between external counsel and buyers
🔗 Register here: Closing the Gap between what Law Firms Sell and Clients Buy – Fill out form
